Todd Condie

How do you get dog lovers to choose a refrigerated pet food? By exposing all the people in their lives who wouldn’t dream of it.

AdAge: Editor’s Pick

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Directors: Spencer Riviera / Dan Opsal

Co-CD: Mike Cicale

Sr. Copywriter: Charlie Higgins

Sr. Art Director: Parker Lee

Copywriter: Taylor Osborn

Copywriter: Jess Mannino

Art Director: Kelly Scollard

Art Director: Yuliya Kosheeva

How do you generate goodwill with small business owners notoriously suspicious of insurance companies? You woo them with a little song and dance.

How do you get the most stressed out generation of parents ever to try your product? Maybe just shove it in their mouths.

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Director: Nalle Sjöblad

Co-CD: Mike Cicale

Art Director: Yuliya Kosheeva

Copywriter: Jess Mannino

How do you insert an under-the-radar dog food brand into the cultural conversation? Convince a pop goddess to write a banger about her true besties.

Clio Music: 4x Shortlist

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Director: Lauren Dunn

Co-CD: Mike Cicale

Art Director: Yuliya Kosheeva

Copywriter: Jess Mannino

How do you talk to young men about the need to powder their privates? For starters, be sure to speak their language.

AdAge: Editor’s Pick

Clio Health: Bronze

One Show: Shortlist

ADC: Shortlist

Webby: Shortlist

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Director: Nalle Sjöblad

Co-created with Mike Cicale.

Copywriter: Rebecca Baldwin

How do you attract shoppers in a time of epic inflation? Remind them just how absurdly simple it is to save money at BJ’s.

Clio: Silver (Film)

Comm Arts selection

AdAge Editor’s Pick

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Directors: Nalle Sjöblad / Matt Lenski

Co-CD: Mike Cicale

ACD: Keegan Sanford

ACD: Jeff Marois

Copywriter: Taylor Osborn

Art Director: Kelly Scollard

How do you spread the news about the absurdly good holiday deals at BJ’s while on an absurdly low budget? Create an absurdly efficient production parodying the actual news.

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Director: Nalle Sjöblad

Co-CD: Mike Cicale

Sr. Copywriter: Charlie Higgins

Sr. Art Director: Parker Lee

How do you get Gen Z to try a Baby-Boomer product? Invent an entirely new use case suited to their (literal) pain point—and then launch with the (literal) queen of high heels, Nicky Doll.

2 Webby Awards

6 Shorty Awards

One Show: Shortlist

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Director: Sam Sulam

Co-CD: Mike Cicale

Sr. Copywriter: Steph Vicari

Copywriter: Charlie Malone

Art Director: Joie Ha

How do you make the agency holiday card something a little more, well, meaningful? You lead a team to write and illustrate a Christmas tale specifically for a group that’s never had one of their own—with all proceeds going to the Hetrick-Martin Institute.

Communication Arts: Shortlist

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Co-CD: Mike Cicale

Art Director: Yuliya Kosheeva

Copywriter: Jess Mannino

Illustrator: Luke Roberts

How do you grab the attention of pain-sufferers in a crowded category? Remind them that the fight against pain is exactly that: a fight.

Clio Health: Silver

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Director: Nalle Sjöblad

Co-CD: Mike Cicale

ACD: Erynn Mattera

Sr. Copywriter: Mark Carlson

Art Director: Joie Ha

How do you promote a local doggy daycare in a novel way? First, don’t show any dogs. Second, kill a few people.

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Co-CD: Mike Cicale

Copywriter: John Friedman

Art Director: Howie Ronay

How do you help Millennial moms see America’s largest baby food brand as a little less factory farm and a little more family farm? Show them that we have babies too.

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Co-CD: Jillian Watkins

How do you garner press for being the second most effective independent ad agency? Troll the first.

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Co-CD: Jillian Watkins

How do you prove to moms that all those nutritious fruits and veggies will end up in their babies' mouths and not on the floor? Introduce them to Gerber's 2000 taste testers.

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Co-CD: Meredith Schwinder

Copywriter: Derek Shevel

How do you show that The Hartford takes small business insurance seriously? Create a character of stature in a category defined by comedy.

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Co-CD: Jillian Watkins

How do you educate parents on the importance of learning to chew? Take them to school. (And win a Gold Effie in the process.)

Co-CD: Meredith Schwinder

How do you help a niche dating site stand out from the crowd? By putting the "J" back in JDate. (All anchored by my favorite tagline I've ever written.)

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